Simply Our Child
Branding, Social Media Management, and offline collateral for the International Community Simply Our Child, founded by Sara Righetti in Milan.
At Simply Our Child, we built the brand from the ground up. We created a full visual identity that includes a custom colour palette, chosen fonts (with Raleway as the main one), and a unique illustration style. Every element reflects the project’s philosophy: supporting international families through meaningful, inclusive, and creative education.
We also went beyond the identity system. We created a complete social media layout and managed the content to keep communication consistent and engaging. In addition, we designed a variety of offline materials. We also developed a cohesive marketing newsletter campaign to strengthen community engagement and build long-term relationships with families.
Empowering parenting
Simply Our Child is primarily focused on expat parents who are looking for local support and guidance as they navigate new parenting challenges. It was therefore essential that the visual identity and illustration style communicate a soft, caring tone — making families feel welcomed, supported and understood.
brightup!
Full brand design for a social cause project on youth alienation.