tessi
A visual identity rooted in heritage, inspired by nature, and crafted for the future.
TESSI is a self-initiated branding project for a conceptual premium organic textile brand. The project explores how visual identity can communicate trust, sustainability, and craftsmanship through a timeless design language. Rather than following familiar children’s branding trends, TESSI draws inspiration from heritage, creating an identity that celebrates quality, authenticity, and the emotional value of products designed to be treasured for generations.
The identity combines a handcrafted gryphon, botanical illustrations, and a restrained colour palette to create a distinctive visual language. Inspired by a historical illustration, the gryphon symbol represents protection, trust, and enduring quality, while the botanical elements strengthen the connection between textiles and their natural origins. A clean geometric typeface brings balance and stability to the identity, contrasting with the organic illustrations. The project includes logo design, packaging, surface patterns, stationery, editorial layouts, and branded applications, demonstrating how thoughtful branding can transform sustainable values into a refined and memorable brand experience.
Inspired by Nature
The botanical illustrations form more than a decorative pattern — they become an integral part of TESSI’s visual language. Inspired by the natural origins of organic textiles, they create a gentle connection between the fabric, the environment, and the craftsmanship behind every product. Applied across packaging, stationery, and wrapping paper, the illustrations bring consistency while reinforcing the brand’s sustainable philosophy.
