Elena M. Floral Design
Rebranding and website development for a floral studio in Milan.
Elena M. Floral Design is a floral studio dedicated to weddings and events, rooted in the idea that simplicity and sophistication can coexist beautifully. The rebranding process began with a single reference image — a photograph of delicate poppy flowers. As a result, its soft petals and graceful colours became the core inspiration for the new identity. That sense of natural elegance guided the entire visual direction, resulting in a refined and intentional brand language.
The logo is a subtle monogram of her initials (Elena Mencarelli), crafted to emphasise the personal approach Elena brings to every project. We also paired Playfair Display with Lato to balance floral elegance with clarity and readability. From the colour palette to the overall composition, each detail was considered to reflect a brand that feels refined, thoughtful and deeply connected to the beauty of nature.
A small touch makes a big difference.
The client provided us with a beautiful photo of poppies taken by the talented photographer of still objects, Federico Berardi. Therefore, we drew our inspiration from the elegance and simplicity of the flowers, as well as their wide range of smooth and sophisticated colours.
