BLUE LION CREATIVE AGENCY

Yolochka is a forest school rooted in the idea that learning begins in nature and grows through shared experiences. We built the visual identity around the fir tree, a deeply feminine and symbolic element in many cultures — representing the Earth’s energy, warmth and the togetherness we feel when we gather around it, just like on Christmas Eve. This natural symbol became the anchor of the brand and helped us translate the school’s core values – adventure, exploration, love for nature and lifelong learning – into a visual language that feels organic, safe and inspiring.

To emphasise the warm, family-oriented atmosphere of the school, we developed a hand-drawn logotype as if it had been carved into wood. The typefaces Amatic and Caveat were chosen for their handwritten, approachable character, reinforcing the notion of playful discovery and authentic connection. Every detail of the identity – from colours to illustrations – celebrates Yolochka’s vision of nurturing curiosity, strengthening family bonds and building a lasting relationship between people and the natural world.